Qingdao is the largest beer production base in China and the Beer Festival provides a great opportunity to show-off the city’s distinctiveness. Every year China’s Sailing City hosts Asia’s largest beer festival (青岛国际啤酒节), sometimes referred to as the Asian Oktoberfest. Festivities usually begin early August with a Grand Opening Ceremony Parade on Saturday, preceded by an Opening Ceremony Concert on Friday night. It concludes with a “Cheers to the World” (GānBēi 干杯) and Closing Ceremony.
While the 200+ year old Munich Oktoberfest primarily focuses on local breweries, the Qingdao International Beer Festival (青岛国际啤酒节) is open to both Chinese and foreign brew masters. Since its inauguration in 1991, more than 200 beer brands from all over the world have successfully participated. The Beer Fest lasts for almost a month with themed events in an amusement park beach setting located at Golden Sands Beach (金沙滩) — WanRen Square (万人广场) in Qingdao’s Huangdao District. Satellite venues include: Laoshan District, Licang World Expo Park, and Pingdu City.