Qingdao’s Haier Group, founded in 1984, is on top by market share for the first time according to 2009 Euromonitor International, a world leading business intelligence firm. Haier Group’s major appliance unit tops the list with a retail volume market share of 5.1% which is up almost a point (0.8) from 2008. Haier’s big winners were the home & laundry appliance’ units which ranked first by global brand name, with 10.4% (up 3.7 points) and 8.4% (1.5 points) retail volume market share respectively. By continuing to providing innovative quality products, Haier’s ongoing strategy to bring value to its consumers around the world during the global economic crises has contributed to its success. Haier’s main competitors’ market shares in major home appliances specifically refrigeration and home laundry appliances have suffered, while Haier’s market share increased.